Getting Targeted Traffic With Keyword Research
It’s not rocket science that if you want your website to be a success you need traffic. People come to your site. They see what you’ve got to sell and hopefully they like what they see and buy it. Simple!
The problem you’ve got is getting that traffic in the first place. The best way is to make sure that your site uses keywords that people are searching for. What do I mean by this? if you’re selling headlights for Triumph motorcycles it is better to use “Triumph headlights” rather than just “headlights” .
And this is my main point. You want targeted traffic. You want people who are searching for Triumph headlights because that’s what you’re selling. If you focus on headlights you are going to get a lot of people who come to your site but immediately hit the back button when they realise that you only sell Triumph headlights. So you go for targeted traffic rather than untargeted traffic. You want people who are specifically searching for Triumph headlights.
So everything about your website should bear this in mind. Articles you write, your products, headings, information about you – the lot.
What you are trying to acheive is for your site to feature high up in the search engine result pages. Put simply, when somebody searches on Google for Triumph headlights your site is one of the first sites that comes up.
That means that targeted traffic comes to your site and that type of traffic is more likely to buy. So how do you acheive this? Research. Use a keyword research tool like those provided by wordtracker or google.
The great thing is you can then test your ideas. Rather than just coming up with a few ideas and leaving it at that. If you use wordtracker you can then check if the words and phrases you are using are actually terms that people are typing into the search engines. wordtracker lets you dig deep into what people are actually typing into their search box. If you can use these terms then it is much more likely that the people who are coming to your site are ready to buy something.
In our example it may be that people are searching for Triumph headlights. But they maybe typing in a specific model “Triumph Bonneville headlight” They may be typing in a specific year “1969 Triumph Bonneville headlight” You can test and re test and by doing so cover all your bases or change your marketing altogether. There is no point using the same keywords if they are not working hoping things will change. They won’t change. All that happens is somebody else will come in and do what you’re not doing and get the sale.
The follow on is that the more specific you are with your search terms the more likely you are to beat your competition since many of them will not be going to the trouble of doing proper keyword research. You’ll also find that not only can you find out whether or not people are using a particular word or phrase to search but how much competition there is for that word or phrase.
Wordtracker uses what it calls a KEI index which is keyword effectiveness. The higher the KEI the better the phrase. Wordtracker says a KEI higher than 10 but generally speaking I look for KEI ratings of 35 or higher and I would recommend you do the same.
Then use wordtracker’s competition analysis tool to see if it is a competitive keyword. When you have words and phrases with high KEI values you can then update your site and your copy and your future articles using these words and phrases. You will then hopefully get more targeted traffic.
I’m afraid once you’ve done that it doesn’t stop there. You must continually test and re test looking for better and better words and phrases. This will change over time so you must change over time as well. By doing so your site will remain fresh and the more likely you are to get the traffic you need to succeed.
Until next time
Tim Wilde
June 18th, 2009 at 10:16 pm
Thanks much for this. It is really imformative stuff.
I really like to read businesswebsiteforsale.co.uk.
nebraska teeth whitening
June 25th, 2009 at 8:14 pm
Sure version
June 26th, 2009 at 9:08 am
I think i’ve seen this somewhere before…but it’s not bad at all
June 29th, 2009 at 6:58 pm
Amazing read and I thank you ten times over when you have time please look over my site http://www.cmkmarketing.com.
June 29th, 2009 at 11:45 pm
Great article, I am about 3/4ths of the way through it. I will post some questions after I done. This is good stuff.
June 30th, 2009 at 5:17 pm
Thanks for the great info always looking for anything to increase the views on my site.
July 1st, 2009 at 10:30 pm
Useful points:) Will definitely come back soon/
July 4th, 2009 at 8:38 pm
Really great info here… I found your site via Twitter and I will bookmark it and come back again!
July 6th, 2009 at 11:55 am
I think I will try to recommend this post to my friends and family, cuz it’s really helpful.
July 11th, 2009 at 4:36 am
Thank you. I am pleased to read your article.
July 12th, 2009 at 3:14 pm
Rather interesting. Has few times re-read for this purpose to remember. Thanks for interesting article. Waiting for trackback
July 14th, 2009 at 12:21 am
Hi, I can
July 14th, 2009 at 9:58 am
The best information i have found exactly here. Keep going Thank you
July 15th, 2009 at 8:28 pm
Wow! what an idea ! What a concept ! Beautiful .. Amazing
July 20th, 2009 at 9:22 pm
I keep listening to the news speak about getting free online grant applications so I have been looking around for the best site to get one.
July 20th, 2009 at 10:34 pm
Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…
July 21st, 2009 at 1:58 pm
Great post! I’ll subscribe right now wth my feedreader software!
July 26th, 2009 at 6:49 am
Thanks very much for the informative post.
August 4th, 2009 at 3:45 am
You are a very smart person!
August 18th, 2009 at 2:30 pm
Very nice site!
August 29th, 2009 at 6:01 pm
Super-Duper site! I am loving it!! Will come back again – taking you feeds also, Thanks.
September 5th, 2009 at 2:38 pm
thanks !! very helpful post!
September 8th, 2009 at 7:35 am
Without keyword research you are nobody
November 17th, 2009 at 1:10 am
what’s the web address of your site? tim
January 3rd, 2010 at 8:32 pm
Wow I think this has been very useful. There’s lots of good stuff written.
February 19th, 2010 at 5:00 am
Great tips! Thanks for posting this:-)
April 12th, 2010 at 12:34 am
Какие нужные слова… супер, великолепная фраза…
Simple!
The problem you’ve got is getting that traffic in the first place. The best way is […….
May 12th, 2010 at 6:10 am
Вот этого я ждал! Огромное спасибо!…
It’s not rocket science that if you want your website to be a success you need traffic. People come to your site…..
May 19th, 2010 at 7:46 am
thanks for that. very useful and i’ll certainly take your comments on board. cheers Tim
May 24th, 2010 at 3:43 am
Вы не правы. Могу отстоять свою позицию. Пишите мне в PM….
It’s not rocket science that if you want your website to be a success you need traffic. People come to your site…..
June 3rd, 2010 at 6:10 pm
Hi, I have really enjoyed your blog but I find that the pictures look a little discoloured with my mac.
June 11th, 2010 at 6:54 pm
I’ve been into blogging for quite some time and this is definitely a great post. I signed up for your newsletter, so please keep up the informative posts!
Good luck on your blog, and feel free to comment and subscribe to my blog as well when you get a chance: Make Money Online with Dino Vedo.
July 6th, 2010 at 6:31 pm
Thank you for another informative blog. Where else could I get that kind of info written in such a perfect way? I have a project that I am just now working on, and I have been on the look out for such information.