It’s not rocket science that if you want your website to be a success you need traffic. People come to your site. They see what you’ve got to sell and hopefully they like what they see and buy it. Simple!

The problem you’ve got is getting that traffic in the first place. The best way is to make sure that your site uses keywords that people are searching for. What do I mean by this? if you’re selling headlights for Triumph motorcycles it is better to use “Triumph headlights” rather than just “headlights” .

And this is my main point. You want targeted traffic. You want people who are searching for Triumph headlights because that’s what you’re selling. If you focus on headlights you are going to get a lot of people who come to your site but immediately hit the back button when they realise that you only sell Triumph headlights. So you go for targeted traffic rather than untargeted traffic. You want people who are specifically searching for Triumph headlights.

So everything about your website should bear this in mind. Articles you write, your products, headings, information about you – the lot.

What you are trying to acheive is for your site to feature high up in the search engine result pages. Put simply, when somebody searches on Google for Triumph headlights your site is one of the first sites that comes up.

That means that targeted traffic comes to your site and that type of traffic is more likely to buy. So how do you acheive this? Research. Use a keyword research tool like those provided by wordtracker or google.

The great thing is you can then test your ideas. Rather than just coming up with a few ideas and leaving it at that. If you use wordtracker you can then check if the words and phrases you are using are actually terms that people are typing into the search engines. wordtracker lets you dig deep into what people are actually typing into their search box. If you can use these terms then it is much more likely that the people who are coming to your site are ready to buy something.

In our example it may be that people are searching for Triumph headlights. But they maybe typing in a specific model “Triumph Bonneville headlight” They may be typing in a specific year “1969 Triumph Bonneville headlight”  You can test and re test and by doing so cover all your bases or change your marketing altogether. There is no point using the same keywords if they are not working hoping things will change. They won’t change. All that happens is somebody else will come in and do what you’re not doing and get the sale.

The follow on is that the more specific you are with your search terms the more likely you are to beat your competition since many of them will not be going to the trouble of doing proper keyword research. You’ll also find that not only can you find out whether or not people are using a particular word or phrase to search but how much competition there is for that word or phrase.

Wordtracker uses what it calls a KEI index which is keyword effectiveness. The higher the KEI the better the phrase.  Wordtracker says a KEI higher than 10  but generally speaking I look for KEI ratings of 35 or higher and I would recommend you do the same. 

Then use wordtracker’s competition analysis tool to see if it is a competitive keyword. When you have words and phrases with high KEI values you can then update your site and your copy and your future articles using these words and phrases. You will then hopefully get more targeted traffic.

I’m afraid once you’ve done that it doesn’t stop there. You must continually test and re test looking for better and better words and phrases. This will change over time so you must change over time as well. By doing so your site will remain fresh and the more likely you are to get the traffic you need to succeed.

Until next time

Tim Wilde

www.businesswebsiteforsale.co.uk

I know I keep going on about it but the most important part of becoming successful is to get going. Take action, however, small. Without action ideas are nothing.

And if I had to start over from scratch, what would i do? Easy, I’d start a blog.

Why?

Because its easy, its quick and it’s cheap

When you have finished setting up your blog you have a business! You can communicate to people and that means you can then sell them things that will be useful to them.

I know you’re thinking this is a dead end but it’s not.

Write about what you know or give people your opinions about things. That could be things that you’ve bought – products, courses, anything. You can write about the car you’ve just bought,  your lawn mower, a removals company you’ve used. ANYTHING. People want to know about these things.

How do you think people decide on things to buy these days? They go to their computer and they search for information. Don’t worry about your writing skills. Write how you would talk to a friend. I’m sure most of you can do that.

The important thing is to set it in motion today. don’t waste another moment.
Once you start opportunities to sell products open up very quickly. You can start by including products from places like clickbank on your site related to the topic you are talking about. You’ll get commissions on every product you sell.

You can then think about creating your own products or have people create them for you. The profit opportunity is enormous. When you start creating your own products you can then do deals with other people who are in the same or a similar area to you and get them to sell your products on their sites. You give them at least half of the margin on the sale or more but in return you get more and more people coming to your site and you can then offer them more products.

And all this can come from one simple blog.

Don’t waste another moment. Get started now http://bit.ly/rAtdl

Until next time

Tim Wilde

www.businesswebsiteforsale.co.uk

Selling e books is a good way to get started with your internet business. You don’t actually have to write the e book yourself. Get someone to write it for you if you don’t feel confident enough at this stage. You’re not going to get rich with an e book but it will give you much needed credibility when you’re starting out.

Here are a few other tips that should help you:

1.Choose a subject that you love and preferably an emotive one. If you write about solving someone’s problem even better. If you’ve had that very same problem and now have a solution or cure for that problem you’re on the right lines.

Ok, you say, I get what you’re saying about solving a problem but I don’t know that much. I’m an average guy doing an average job with a wife and two kids and a dog and a secondhand car.

Well, there’s a number of things you can write about straight away – Kids problems, marriage problems, buying a second hand car, training your dog could all be good e book subjects.

I’m not expecting you to know everything about these subjects but you can pick an area you know about, do some research, maybe buy some other e books and then try to write a book that’s better.

You could pick the best bits from 3 or 4 e books, re write them in your own words and then tell everybody how you’ve done extensive research on the subject and you have now created THE guide to have.

2.Do Some Research On What is HOT

You are trying to solve OTHER people’s problems, not necessarily your own problems. You need to write about what other people are interested in and for that reason you need to go to google or wordtracker and do some keyword research. This will show you what other people are searching for.  Remember people buy on emotions. If it’s not emotive enough you won’t sell anything.

You’ll also see when you’re doing research that people tend to be very specific about what they search for. They don’t type in “cars”. They type in specific terms like “best SUV” “Cheap tires” “Cheap insurance”

For that reason focus on one specific area. And solve their problem FAST.

There is no point in saying you will solve their problem in a couple of years. People want you to solve their problem yesterday!

3.Free Information

Why not think about giving something away. Again this will build trust. If you decide to give something away you must put the same amount of effort into the book as if someone were paying for it.

It has to be a quality product that you would pay good money for. If its not, you’ll quickly lose customers and not gain any new ones. If you look at the top marketeers out there they all give away top quality information for free. And that encourages people to come back to them on the basis that if the free stuff is good then the stuff i pay for must be even better.

Hope this helps

until next time

Tim